Manitowoc’s Comeback: How New Hotels, Retail and Tourism Are Steering the Lakeshore City’s Economy

Markola Williams

October 13, 2025

The Manitowoc, Wisconsin sign welcomes visitors arriving by the S.S. Badger car ferry, a symbol of the city’s connection between lakefront heritage and modern tourism. (Photo by Markola Williams)

Manitowoc is writing a new economic story along the western shore of Lake Michigan. The city is leaning on its historic shipbuilding and manufacturing roots while building a future through tourism, retail expansion, and community revitalization. With new investment in hotels, local businesses, and waterfront improvements, Manitowoc is turning its natural charm and history into real economic progress.

The newly installed water fountain on North 8th Street has become a popular gathering spot, adding charm and vibrancy to Manitowoc’s downtown area. (Photo by Markola Williams)

The city’s momentum aligns with the Manitowoc County 2025 Proposed Budget, which reflects a renewed focus on growth and sustainability. The county plans to generate an estimated seven and a half million dollars in new revenue through a half-percent local sales tax that begins January first, 2025. This added revenue will help balance inflation and fund local services without increasing property taxes. The overall county budget for 2025 is projected to be just under ninety-two million dollars, showing a significant financial commitment to community progress.

Renovations are underway inside the historic Manitowoc County Courthouse, updating the facility for modern use while preserving its architectural heritage. (Photo by Markola Williams)

Among the major projects included in the 2025 plan are continued upgrades to the Manitowoc County Courthouse. The courthouse, one of the city’s most historic landmarks, is receiving structural and accessibility improvements designed to preserve the building while ensuring it meets modern standards. These renovations are part of a broader investment in public infrastructure, symbolizing the city’s balance between preserving its history and preparing for future growth.

The newly built River North Apartments feature fifty modern units, offering residents scenic views of downtown Manitowoc and the waterfront. (Photo by Markola Williams)

Portions of the new funding will be directed toward essential services and infrastructure improvements. About five million dollars is earmarked for human services, supporting families, youth programs, and community health initiatives, while roughly one million dollars will strengthen the Sheriff’s Office and public safety. Although these allocations are countywide, they directly benefit Manitowoc residents by improving community stability, public spaces, and the environment that attracts visitors and new residents alike.

The downtown area and lakefront have seen major changes in recent years. New water fountains, public statues, and murals have been added throughout the city. These installations have become popular stops for visitors and residents, drawing families and tourists to explore the area. The fountains, especially those that light up in the evening, have become symbols of a city that is bringing new life to its streets and parks.

The recently installed Spirit of the Rivers sculpture on Lakeshore Drive celebrates Manitowoc’s maritime heritage and its enduring connection to the community and waterways. (Photo by Markola Williams)

Manitowoc’s public art reflects both creativity and community pride. The Spirit of the Rivers sculpture, along with murals celebrating the city’s maritime history, connects the past with the present. These attractions are part of a larger effort to make the city more walkable and engaging, turning downtown into a place where people gather instead of just pass through.

The Wharf features a large outdoor stage and hosts major concerts and community events, drawing crowds to Manitowoc’s lakefront throughout the spring and summer. (Photo by Markola Williams)

Tourism has become one of the strongest parts of Manitowoc’s economy. Visitors are coming to enjoy lakefront views, the Wisconsin Maritime Museum, and a growing list of community events. The Wharf, a popular waterfront entertainment venue, has become a major attraction during the warmer months. With live music, outdoor dining, and direct views of the lake, it has quickly become a favorite spot for both locals and tourists, adding to the city’s vibrant social scene.

Tourism revenue directly supports the city’s economic cycle. Hotel room taxes and event permits generate funding that helps maintain waterfront areas, parks, and recreation programs. These funds are reinvested into future improvements, ensuring Manitowoc remains attractive and accessible to visitors. The addition of the new Hampton by Hilton hotel project—the first major hotel in decades—demonstrates strong investor confidence and is expected to add both jobs and annual tax revenue once operational.

Golden Plated stays illuminated late into the night as owner Joey Golden works diligently inside to prepare the restaurant for opening, showcasing dedication to Manitowoc’s growing dining scene. (Photo by Markola Williams)

New restaurants such as Golden Plated and Zorbas, as well as boutiques and service-based businesses, continue to bring new life to the downtown area. These openings expand the local tax base, generate employment, and contribute to long-term financial stability. Local entrepreneurs are investing in Manitowoc’s future, helping to build an economic environment that supports both business and community growth.

The Boys and Girls Club of Manitowoc County provides a safe and engaging space for youth to learn, play, and grow, offering after-school programs, leadership activities, and summer camps. (Photo by Markola Williams)

The city’s progress is not only measured in new construction or tourism numbers. Manitowoc has also focused on its youth and families. Local programs such as Manty Dance Company and the Boys and Girls Club of Manitowoc County are providing creative and safe spaces for young people to learn, play, and grow. These programs give children positive outlets and help families stay connected to the community.

The Boys and Girls Club offers after-school programs, leadership activities, and summer camps that serve hundreds of local children each year. Manty Dance Company gives children the opportunity to explore movement, teamwork, and confidence through performance. These programs not only help young people develop skills but also create local jobs for instructors and mentors. A portion of the city’s annual funding for youth services and community grants goes toward supporting these types of programs, ensuring they continue to grow alongside the city’s economy.

Manty Dance Company gives children the opportunity to explore movement, build confidence, and develop teamwork through creative dance programs in Manitowoc. (Photo by Markola Williams)

During a visit to Red Arrow Park, one resident who asked not to be named shared her thoughts about the recent changes around the city. “There seems to be a lot more positive energy in the downtown area,” she said, watching her children play near the water. “With more programs for children in the city, there are more choices for my children to get into activities while not in school.”

When asked what changes she noticed the most, she mentioned the parks and the overall atmosphere. “The parks are cleaner, and you can see that the city is taking pride in keeping things beautiful. The new fountains and art downtown make the city feel more welcoming.”

She also commented on how the community feels more connected. “There are more families spending time outside and more events that bring people together,” she said. “It feels like Manitowoc is finally getting its energy back. You can tell people are proud of living here again.”

The World War II Memorial at Red Arrow Park honors Manitowoc veterans and serves as a place of reflection and remembrance for the community. (Photo by Markola Williams)

Together, the arts, tourism, and youth programs are shaping Manitowoc into a city that values both progress and people. The energy from new developments has brought more visitors to local restaurants and shops. Beautification projects like fountains and public sculptures make neighborhoods more inviting. Family and youth programs are helping to build a stronger community base.

Central downtown Manitowoc features the iconic clock in the parkway near the 8th Street Bridge, a gathering spot that highlights the charm and character of the city’s revitalized streetscape. (Photo by Markola Williams)

The ripple effect is already visible. More visitors mean more local spending, which supports businesses and helps fund future improvements. A livelier downtown attracts professionals and young families looking for a place to settle. Public art and outdoor spaces add to the city’s identity and bring residents together through shared pride and creativity.

Manitowoc’s growth still faces challenges. The city must ensure that new jobs pay fair wages and that infrastructure keeps pace with development. However, the momentum is clear. Manitowoc is moving forward by investing in livability, culture, and economic balance.

From its glowing water fountains and bold sculptures to its new hotels, youth programs, and family events, Manitowoc is showing what community-driven growth can look like. The city is proving that revitalization does not always come from large corporations or outside investors. It can come from local creativity, culture, and the people who believe in their hometown. Manitowoc is not just rebuilding. It is redefining itself for a new generation.